The June 3 launch of Microsoft's Bing created a great deal of buzz in the search market. Now that the dust has settled a bit, take a closer look at the features offered by this new search engine and whether Microsoft presents a serious challenge for Google, the search engine overlord.
Microsoft's Bing -- An OverviewDeveloped from LiveSearch, Bing debuted with a vivid branding campaign, distinguishing itself as a "decision engine." Bing dazzled potential users with this play on words to emphasize an innovative approach to obtaining information online. However, does Bing deliver on its promise?
Bing FeaturesWhen it comes to visual appeal, Micorsoft's Bing presents a fresh new face, with vibrant images that users can scroll over in particular spots to read information related to the photos. The search engine is entirely user-friendly, with a web search results page that includes a left hand navigation panel cataloguing search history and related search terms. In comparison with Google, which lists results in order of relevance to the search term, Bing provides associated suggestions that can assist users in effectively pinpointing the information they need.
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Read more... [Is Bing Still Buzzing?]
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Four Tips to Increase PPC Conversions |
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Pay per click is a highly useful advertising strategy for many Arizona businesses, from newly established companies to businesses that need a boost. In fact, if you're working with a Phoenix SEM company to streamline your Internet marketing plan, it's likely that your campaign consists of organic search and PPC advertising.
Since there is no universal approach to pay per click, navigating the most effective PPC ad campaign can be complicated. At the end of the day, successful PPC is cost effective and performance driven. Learn four valuable tips for increasing conversions and keeping costs low.
No. 1 -- Phoenix SEM and PPC -- Minimize Bounce Rate With a Straightforward Ad CampaignFalse promises may entice users to click on your ads. However, unless you can back up your claims when the time comes to close, you're only hurting your ad campaign. Avoid deceiving potential clients and then dropping the ball at the last minute.
Your Phoenix SEM company should implement a clear-cut pay per click advertising strategy. This way, you'll generate quality clicks, making your ad campaign as lucrative as possible.
No. 2 -- Arizona SEM and Matching Keywords for PPCChoosing the right set of keywords is crucial for a cost effective PPC campaign that targets the right audience. A knowledgeable Phoenix SEM company will have a thorough understanding of the role of keywords in pay per click advertising.
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Read more... [Four Tips to Increase PPC Conversions]
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Mastering the Social Media Sphere |
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As a savvy Phoenix business professional, you understand how the web can dramatically influence the success of your company. By nature, the Internet is an ever-changing, ever-diversifying tool for brand development. The key to an effective Arizona SEM campaign is keeping current with the latest developments in online marketing.
In recent years, social media marketing has emerged as a crucial aspect of successful SEM. The following offers a crash course in social media marketing as a vital component to your Phoenix SEM strategy.
Social Media Marketing DefinedSocial media marketing employs online community channels such as Facebook and Twitter to promote your business. With social media marketing in your Arizona SEM arsenal, you can boost website traffic, generate links, increase conversions and build a solid reputation in the industry.
Social Media Marketing ComponentsSocial media marketing requires finesse. As a well thought out part of your Arizona SEM campaign, either you or your Phoenix SEM company will need to devote a lot of time creating a unique profile, strategically expanding your network, targeting other industry professionals and attracting consumers with a potential interest in your products or services. |
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Read more... [Mastering the Social Media Sphere]
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Landing Page Design That Converts |
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In a previous article, we addressed writing effective landing pages. While a well-written landing page is integral to a successful landing page, there's more to the picture and when it comes to a successful Internet marketing, you want to leave no stone unturned. Learn more about the role of web design and create conversion-driven landing pages as part of your Phoenix SEO campaign.
Landing Pages and Phoenix Web DesignLanding pages target a specific message. Whether to entice visitors to purchase a product, service or sign up for a monthly newsletter, well designed landing pages should incite action.
Phoenix Web Design -- Landing Page Layout and ImagesThe eye catches images before anything else. With that in mind, your Phoenix SEO company should address proper sizing and layout. The layout of your landing pages should be clean, complement the text and reinforce an overall logical flow. If your text is on the right and your images are on the left, your asking visitors to do a lot more work than you should.
Effective Landing Pages -- Headings, Colors and SpacingWhen it comes to Phoenix web design, the most successful landing pages organize the content in such a way that prevents overburdening visitors. Your Phoenix SEO company should use bolded heading and balance out the text with enough white space.
Avoid clutter and racy fonts. In terms of the color scheme, be sure the colors you choose complement and not clash. As a general rule, make sure each element on the page serves a relevant purpose. If not, cut it out. |
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Read more... [Landing Page Design That Converts]
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Phoenix SEO Mistakes to Avoid |
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The continuing prevalence of the web, along with the accessibility of Internet marketing for large and small Arizona businesses, has fostered the growing importance of Search Engine Optimization. Whether you or your Phoenix SEO company is in charge, here's a list of eight mistakes to avoid for your SEO campaign.
No. 1 -- Don't Leave the Keyword Research Out of Your Phoenix SEO PlanYour Phoenix SEO company should employ extensive keyword research before launching your SEM campaign. User behavior patterns change over time and keyword competition is heavy across the board. With that said, target keywords should be derived from multiple sources in order to come up with a multifaceted list that addresses your ultimate goals.
No. 2 -- Don't Use General Keywords for Your Arizona SEO CampaignA triumphant Phoenix SEO strategy targets highly focused keywords that attract specific users. If your business is located in the Grand Canyon State, your keywords should reflect the locale, along with other pointed phrases. For example, if you're a mortgage broker in Phoenix, targeting the phrase "mortgage broker" will get you nowhere. Be more specific, as with "Phoenix mortgage" and "mortgage rate calculator."
No. 3 -- Don't Hire a Phoenix SEO Company and Then Sign Yourself Off Your Arizona SEO campaign is only as successful as your commitment to the process. You should acquaint yourself with best practices Search Engine Optimization techniques, as well as monitor the strategies of your Phoenix SEO company. Remember, this is your website -- the repercussions of any black hat techniques used in your Phoenix SEO campaign will fall on you. |
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Read more... [Phoenix SEO Mistakes to Avoid]
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Writing Effective Landing Pages |
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Your Phoenix SEM plan would be incomplete without some strategically written landing pages. Learn more about landing pages and how you can bolster your Internet marketing strategy.
Strategic Internet Marketing -- What Is a Landing Page?As part of a stalwart Phoenix SEM strategy, a landing page is a tactically designed, purposefully written page intended to incite a specific call to action. Web visitors will usually arrive on landing pages via email marketing intitiatives or pay per click ads.
Landing Page Basics for Your Phoenix SEM PlanThe most effective landing pages should clearly address the who, what, when, where and why. With strategic Internet marketing as your focus, think of the needs of your audience. What will it take to convert potential clients? Openly state the offer, entice their interests and tell them what actions they can take next.
Your landing pages should incorporate some spunk. If you can't get excited about your offer, why should you expect anyone else to be?
With that in mind, don't oversell your product, offer or service with a collection of wild exaggerations. The idea is to grab the attention of visitors and create a sense of urgency, inspiring them to take action. Make sure your landing page sets the stage to be taken seriously. |
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Read more... [Writing Effective Landing Pages]
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Blogging for Your Business |
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The blogosphere has completely transformed the way the world exchanges information. Blogs have affected the entire structure of communication, from the media all the way down to how we look for answers to simple questions.
For better or worse, blogging opens up a world of opportunity and gives everyone a voice. Learn more about the benefits of blogging for your business and how it can maximize your Arizona SEM strategy.
Blogs Can Amplify Your Marketing EffortsYour Arizona SEM company should use a multifaceted marketing strategy that addresses numerous avenues to successfully reach your target audience. As an important platform for opening the lines of communication with users, blogs are an essential piece of the SEM puzzle. Blogs posts should be short, highly accessible bits of information that encourage users to come back for more.
Arizona SEM -- Connecting With Consumers Blogs allow you to communicate important news and share ideas through an informal channel. This powerful Arizona SEM technique allows you to connect with customers and potential clients. A blog is a casual, conversational outlet that breaks through the formal barriers of your website, as well as increases brand awareness.
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For businesses in Phoenix, Arizona, no SEO campaign would be complete without a site map. As an essential component for successful Phoenix web design, a site map represents the entire layout of your website -- It charts how your webpages align to function as a whole. Find out more about why you should include a site map as part of your Phoenix web design strategy.
Arizona SEO -- How Site Maps Improve the User Experience A site map in an ingenious Phoenix web design tool that helps human visitors navigate the pages of your website with ease. Visitors can utilize the site map as a reference page that not only establishes the overall theme of the content within, but also offers links to increase the accessibility of your webpages. Without a site map, human visitors may never locate the information they need.
Site Maps as Planning Tools for Phoenix Web DesignA site map is a great resource for planning your Phoenix web design strategy. You can use a site map to diagram your website and build upon the established structure.
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Read more... [Why Include a Site Map?]
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When it comes to revamping your website or redesigning your webpages, redirecting human visitors and search engine crawlers to the new location is an essential step in the process. Without it, users will end up with a 404 error.
Additionally, chances are you've accumulated search engine rankings from your original website and pages. In redirecting, you can preserve rankings and transfer link juice to the new location.
301 Redirect as the Preferred Method for SEO Friendly Phoenix Web Design301 is an HTTP code that tells the search engines you have permanently moved the content of your webpages and provides redirection for the new location. Whether your Phoenix web design goal is to improve site navigation, forward misspelled domains, control duplicate content issues or give your entire website a face lift, 301 redirect is the most search engine friendly method for preserving your rankings.
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Read more... [Using 301 Redirect]
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Phoenix Web Design: Aesthetics and SEO |
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Creating a great website that appeals to both humans and the search engines is among the trickiest aspects of a successful Phoenix SEO initiative. As an Arizona business owner, it's important that your online presence incorporates an eye-catching Phoenix web design. However, in terms of SEO, it is equally important to attract search engine spiders.
Nowadays, you can enjoy the best of both worlds. The right professional in Arizona web development can create a visually enticing, search engine friendly website. Find out more about how SEO and aesthetically stunning Phoenix web design can exist together on the same site.
Arizona Web Development -- Keeping Up With the Latest in Phoenix SEOSince the world of SEO is always advancing, you need a professional in Phoenix web design who stays current with the latest developments. Case in point is the fact that SEO and beautiful web design can now occupy the same space. Any web developer who tells you that your design must forego aesthetics for optimization has outdated information on web design for Phoenix SEO.
Phoenix Web Design -- To Use or to Not Use FlashA number of those who specialize in Phoenix SEO and web development will tell you that Flash is horrible for SEO because it cannot be crawled by search engine spiders. While there may be grains of truth to that statement, Google has made some improvements.
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Read more... [Phoenix Web Design: Aesthetics and SEO]
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