Google recently rescaled its PageRank values, as it does every few months. Whether you’ve managed to befriend the search engines this time around or discovered you need to reevaluate your SEM strategy learn the ins and outs of Google PageRank.

An Overview of Google PageRank

PageRank is a measurement system used by Google to evaluate the significance, trustworthiness and authority of a web page on a scale of one to ten. Note that each page will have a different value assigned to it, as Google PageRank is an individual assessment, not an overall evaluation of your website.

Prior to Google PageRank, the way to improve search engine placement amounted to stuffing content with keywords. The equation was simple – more keywords led to higher search engine placement. Things grew more complicated in 1998, when Google founders Larry Page and Sergey Brin first developed PageRank. Ever since, a multifaceted SEM strategy has been necessary to successfully improve search engine placement.

What Does PageRank Reveal About Your Web Pages?

Google PageRank is an assessment of the popularity of your web pages and the effectiveness of your SEM strategy. Part of this assessment is a measurement of the amount of links leading to your web pages. The more links you have, the more you improve search engine placement and Google views your web pages as authority on the topic at hand.

Keep in mind that Google PageRank also evaluates which websites link to your pages. Depending on their importance, the links can exercise more influence and increase your PageRank. For example, a website with a PR8 linking to one of your web pages is much more powerful than a website with a PR1.

Why You Should Care About Google PageRank

Some strive to increase PageRank, while others don’t think it carries much weight. Whatever your position, familiarize yourself with the known algorithmic factors. Any qualified Internet marketing firm will tell you that the way to improve search engine placement is through an SEM strategy that can not only increase PageRank, but also enhance the quality of your site.

Increase PageRank With Quality Content and Links

To increase PageRank, you’ll need an effective SEM strategy to increase the number of back links you receive on a web page. The best way to achieve this is to produce quality content. Remember the mantra – Content Is King. Create valuable content that attracts visitors and quality links.

If you include a link building program as part of your SEM strategy, enlist the services of a qualified Internet marketing firm. A professional Internet marketing firm should be able to formulate a plan that garners quality links in your niche market.

Another way to build links and increase PageRank is to place internal links within your own web pages. This is a great method for allocating PageRank throughout your website and can improve search engine placement for all of you web pages. Just make sure to you place relevant links that don’t compromise the functionality of your site.

Overall, web pages that highlight functionality, original content and quality links can help your website get the attention it deserves.

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