Using Google Maps for Local Search Marketing

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Google Maps is a central element in getting the word out about your business through local search. By creating a listing on Google Maps, you can maximize your search marketing potential and make it easier for your target audience to find your business.

Much to their detriment, many businesses pass on Google Maps, opting for an eggs-in-one-basket approach to search marketing. Find out how adding Google Maps to your Internet marketing arsenal can propel your local search engine placement and help you rise to the top of your niche market.

Why Use Google Maps for Local Search?

Why not? Google Maps is a widely used mapping site, available through PC and mobile phone and is rapidly gaining user popularity. It's a free service that allows you to amplify your business listing through a graphical map interface, complete with contact information, photos, directions and other vital information. In a nutshell, you can use the features of Google Maps to educate users and get them excited about your business.

Getting the Most Out of Google Maps

Head to Google's Local Business Center for detailed directions on how to properly set up your business listing in Google Maps. On this page, you can add, edit, suspend or update your listing to optimize for local search. It is crucial that you complete as many information fields as possible, since users review the details in order to make decisions on where to conduct business.

You can also download the Google API, which allows you to exhibit Google Maps on your own site. Customize this feature to offer information that relates to your business.

A number of websites with an edge on local search have come up with innovative methods for using Google Maps. For example, the City of Ann Arbor uses Google Maps to allow users to submit and check the status of service requests. Flyrader.nu allows users to track plane flights over Sweden in real-time. Basically, for whatever you can map, you can use Google Maps to enhance the features of your site and improve your search marketing efforts. What will your angle be?