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Value of PageRank

High Google PageRank, or PR, does not immediately translate to improved search engine results and increased website traffic. In fact, you can often find webpages with a low PR climbing the top of the search engine results pages for their targeted keywords and conversely, you'll notice some high PR pages performing really poorly in the SERPs. So then, why is Google PageRank important?

Use Google PageRank to Evaluate and Adjust Your SEO / SEM Strategy

You can use Google PageRank to assess your Search Engine Marketing strategy and identify your strengths and weaknesses. Since each page of your website is assigned a different PR, ranging from 0 to 10, with 10 being the highest, you can easily make distinctions among webpages with a higher PR and adjust your SEM strategy as necessary. You can also link from stronger internal pages and offer a boost for pages with lower Google PR.

Improve Your Online Reputation With Higher Google PageRank

At this point, most online users will attach value to websites and webpages with higher Google PageRank, including prospective clients and other industry professionals. PageRank can become a badge of authority in your industry and helps to make an immediate good impression with your target audience.

PR Benefits for Blogs and Websites -- Links, Visibility, Reviews and Advertisements

Blogs and websites with high Google PageRank enjoy more options when it comes to incorporating advertising. You can also receive an abundance paid review offers and develop a regular following of other niche bloggers and industry professionals, which can lead to more links and the frequent submission of your pages to social media outlets like Digg.

Ways to Improve PageRank

There are some standard practices to employ in order to improve PR for your webpages. Use unique, keyword targeted titles and Meta descriptions for each page on your site. Likewise, put some thought into your content management strategy and update regularly with fresh, high quality and one-of-a-kind content that targets relevant keywords and phrases.

You should also actively participate in niche online communities. Adhere to their site rules, make valuable contributions to forum discussions and include links in your signature line.

In addition, pay attention to your ranking in all major search engines, not just Google. Avoid an overabundance of outbound links, don't over-link to your homepage and make sure that you link to quality sites and pages.

Many SEM professionals agree that Google PageRank can have some influence search engine results, but it isn't the single most important component. A strong search engine marketing campaign requires a multifaceted approach that addresses several factors, including PageRank, to increase website visibility and online authority.