When it comes to revamping your website or redesigning your webpages, redirecting human visitors and search engine crawlers to the new location is an essential step in the process. Without it, users will end up with a 404 error.

Additionally, chances are you've accumulated search engine rankings from your original website and pages. In redirecting, you can preserve rankings and transfer link juice to the new location.

301 Redirect as the Preferred Method for SEO Friendly Phoenix Web Design

301 is an HTTP code that tells the search engines you have permanently moved the content of your webpages and provides redirection for the new location. Whether your Phoenix web design goal is to improve site navigation, forward misspelled domains, control duplicate content issues or give your entire website a face lift, 301 redirect is the most search engine friendly method for preserving your rankings.

There are many ways to redirect your company's webpages. However, many of them can cause your site to be penalized by the search engines. In using the 301 redirect, you offer clear intent and clean direction for human visitors and search engine spiders, with proper Phoenix SEO strategies at the forefront of your web design.

Phoenix SEO -- Implementing 301 Redirect

In order to implement a 301 redirect, an .htaccess file must be created. When search engine crawlers and humans are on the hunt for your webpages, the .htaccess file should provide the redirect information and lead them to the new location.

SEO Web Design and 301 Redirect

While in theory, implementing a 301 redirect is a fairly simple Phoenix web design tool, proper application requires the expertise of a qualified Phoenix SEO company. An experienced Phoenix SEO company understands the role of the search engines in relation to your redirection goals and can make proper use of 301 redirect to achieve the right outcome.

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