1.  Discovery of Business Processes and Opportunity

> Analyze business model and sales objectives

> Understand target customer and prospect identity

> Budget considerations and client/company expectations

2.  Technical Discovery and Keyword Research

> Investigate keyword niche and traffic estimations

> Evaluate competition, PPC costs, and rankings

> Technical architecture planning and content planning

> Design, SEO, Interactive, and graphic consideration

3.  Project Development

> Text, Content, Media, and Design mock-ups

> CMS construction and off-site development

> Content/publishing plan to meet keyword requirements

4.  Feedback and Testing

> De-bug and error handling through workflow

> Client participation and constructive feedback

> External user feedback and documentation

5.  System Delivery

> Migrate to client's preferred server

> Client education and walk through

> Announce site launch, press release, site submission

6.  Web Marketing

> Content syndication and article submissions

> Link building and baiting, exchange and partnering

> Pay Per Click, Affiliate, and Paid Inclusion

7.  Tracking and Monitoring

> Optimization: on-site and off-site

> Observing site traffic and user behavior

> Updating site, patches, servers

> Analytics and metric systems to track results

> Refine marketing campaigns